About Me
I do deep discovery, then create content that engages the reader, elevates CX, and advances business goals.
It Takes Two to Tango
Foundation
I am powered by “why?” and the ability to make complex concepts easy to understand.
I see a range of perspectives and excel at doing deeper discovery to support content strategy, customer experience, sales and product development. I manage the customer journey and create marketing assets and sales tools to establish authority earlier in the buying cycle.
My background in product management, marketing, competitive analysis and relationship sales enables me to connect with colleagues and customers rapidly and develop insights that shorten the sales cycle.
I create crisp, relevant content for people who are rushed, and adopt a different tone for consumers who are deliberating over what they should do next.
Readers feel brilliant when I spark insights with curated information from special interest groups, conferences, books and cross-functional collaboration. Don't we all enjoy feeling even more brilliant? I invite the reader to stay engaged and move forward.
My experience spans emerging technologies, healthcare, leadership, semiconductor, computer networking and telecommunications companies in Austin and Silicon Valley.
Philosophy
It takes two to tango, whether dancing or consuming content. The better the lead, the easier it is to follow.
Whether dancing tango or engaging my readers, the connection occurs before the official dance begins. The customer experience is elevated and business goals are advanced by engaging my readers throughout the piece.
In tango, the leader establishes the frame, syncs with the music, and leads steps to delight the follower and make her feel vibrant and beautiful. With content, the writer establishes relevance, creates value propositions to sync with the reader, and presents content to make the reader feel more excited, enlightened, entertained and brilliant.