Datasheets- 10 Reasons to Migrate, CCKM, AUTOMOTIVE ETHERNE

The Thales datasheets show my approach for existing customers (migration) and new prospects (CCKM).

The Cadence Automotive Ethernet asset was in use 3 years. It was a 9-day Agile publishing project. I created the asset 90% ahead of standard schedule using skills I had developed in Sales, Product Management and Product Marketing.  The Marketing Director asked me to execute. A quick gap analysis revealed problems so I rolled up my sleeves and:                                                                                                                                                                                                                                 

• Positioned product with Business Development in Germany. 
• Worked closely with MarCom to ensure 100% consistency with style guide.
• Wrote content, confirmed accuracy with engineers in UK. Monitored signoffs. 
• Negotiated final wording with Legal in California.
• Maintained competitive edge and global release on schedule. 
• Enabled Cadence to be first to market in a new market segment – Automotive Ethernet.