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Providing a value proposition in a minimum of words multiplies the power and the profit potential. 

At Pocket Knife, I enabled a 10x increase in price without increasing our costs.  I leveraged my background in product management, product marketing, competitive analysis and relationship sales to do deeper discovery, consider a range of business cases, and develop crisp content relevant to busy executives and business owners. At TeleSoft, I established authority earlier in the buying cycle by managing the customer journey and customer satisfaction with relevant, understandable marketing assets and sales tools.