This case study shows how I create assets that can serve multiple markets. Instead of simply creating a case study to advance sales to financial institutions in India, I wrote the study to appeal to organizations that need to prove compliance so that the case study would be applicable to organizations worldwide -- beyond both India and the finance industry.
I introduced the concept of complying with security regulations as a competitive edge so that prospects will see value in licensing the product sooner -- and they can present the opportunity to their organization's board to justify funds to license the product in the near term.
I present information in a manner designed to leave the reader feeling extra brilliant. We all want to return to environments where we feel especially brilliant.
IIFL_cs_v6 (pdf)
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